12 Hrs Bleeding

12 Hrs Bleeding — project still

We needed to launch Thinx's innovative new 12-hour period underwear. A unique product with a unique story to tell. No pads. No leaks. Twelve hours to free bleed. So we partnered with comedians Natasha Leggero and X Mayo for a half-day road trip to show the product really put to the test. We dropped a short film plus entertaining clips across cobranded social channels. Who knew periods could be so bloody entertaining?

THINX 12 HR — laundromat stillTHINX 12 HR — freeway sign still THINX 12 HR — motel room still

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