QB Social Design

QB Social Design — project still

QuickBooks puts small business owners at the center of everything they do. So we created a friendly and flexible visual language that put people at the forefront of QuickBooks social communication. It was key to bring an optimistic and conversational tone to the feed. One that would give the sense that QuickBooks was speaking to their followers in a person-to-person kind of way, and not in a brand-to-person way.

QuickBooks social visual language overview
QuickBooks social post animation — camel palette
QuickBooks social post animation — cream palette
QuickBooks social post animation — gray palette
QuickBooks social post animation — yellow palette

The system was designed to be used across all social channels and is a directive for photography, color, typography, graphic elements, and animation. We also developed customized social content as well as a monthly posting cadence for the brand.

QuickBooks social design system applications
QuickBooks Instagram Stories — question 1
QuickBooks Instagram Stories — question 2
QuickBooks Instagram Stories — question 3
QuickBooks social style guide mockup

We created a steady stream of social content for QuickBooks by spotlighting small business owners, their tools, stories, and impact. From Tools of the Trade and Small Biz Artifact to Small Biz for Good and 8 Words of Wisdom, the series celebrated the people behind the businesses.

QuickBooks #ToolsOfTheTrade — Sonita's Kitchen carousel slide 1
QuickBooks #ToolsOfTheTrade — Sonita's Kitchen carousel slide 2
QuickBooks #ToolsOfTheTrade — Sonita's Kitchen animation
QuickBooks #SmallBizArtifact — barbershop story slide 1 QuickBooks #SmallBizArtifact — barbershop story slide 2
QuickBooks #SmallBizArtifact — Victorian story slide 1 QuickBooks #SmallBizArtifact — Victorian story slide 2
QuickBooks #SmallBizForGood campaign example
QuickBooks #8WordsOfWisdom carousel — slide 1 QuickBooks #8WordsOfWisdom carousel — slide V2 QuickBooks #8WordsOfWisdom carousel — slide V3

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