128 / NYC

128 / NYC — project still

How does Women’s Training support the G.O.A.T.
during the US Open in NYC? Make her a kick-ass, limited-edition Air Max Trainer and an eye-catching apparel collection to match; immortalize this iconic star in a larger-than-life portrait; and pull it all together in a dramatic, Nike pop-up “showcase.”

What started out as a sketch of Serena was made real by portrait photographer Robert Maxwell.

128 / NYC — limited-edition Air Max Trainer launch
128 / NYC — retail display
128 / NYC — Air Max Trainer top view on tennis balls