Inspired by the magical world of Willy Wonka, Dad becomes a kid in a candy store when he goes to Lowe’s on Father’s Day. (Many a dad’s dream, surprisingly or not.)
I pushed hard to license ‘The Candy Man’ and then had it covered by Louise Post of the band Veruca Salt for a fresh take. This second layer Easter egg makes me
happy and gives dads one more thing to smile about, which they genuinely deserve on Father’s Day.
We promoted gifts for dad as a candy catalog and gift cards as chocolate bars.
