HP Hands

Film
Digital
Social
Tech

As part of the Personal Computer Hands campaign, we tapped Serena Williams and her larger-than-life personality. With every twist and turn of the spot, a new visual style emerges — revealing a different facet of Serena.

For this campaign, we also produced a dedicated website featuring extensive interviews, content, behind the scenes footage, and an animated PSA short.

We created content with a series of OLVs that matched Serena up against Wee‑man of Jackass fame.

This animated short was created to help promote literacy and features Serena as 1970’s super hero “Sugar Fly Williams”.