Circle x NYSE

Circle is a global fintech company focused on building a new internet financial system that enables seamless global money movement through digital currencies like USDC.

Tasked with creating a splash for the brand IPO, we took over NYC with a campaign called “That’s Money Built Different." From a digital OOH takeover, to a fleet of vintage taxis, to a 16’ acrylic bull sculpture, the debut told the story of who Circle is and what sets the brand apart. The shares soared 168% out of the gate on the NYSE.

Circle — "Why open money when you can program it?" interior display

The “Transparent Bull” attracted such large crowds, the NYSE President arranged for it to be permanently installed in the institution’s lobby to greet visitors.

Circle — Built for global prosperity at NYSE

Circle — crowd at Transparent Bull installation

It wouldn’t be a city takeover without some cab toppers. But instead of just putting our ads on the toppers and calling it a day, we had some fun with customizing the entire cab itself. We traveled back to the 70s (when our current financial system was invented) and decked out classic Dodges and Crown Vics with custom old school graphics and had them hit the streets in style.